For real-estate, it's "location, location, location," but for online?
The last decade of digital effectively equalized the playing field between physical and virtual space, making local search an essential cornerstone of online marketing strategy. Looking to capitalize on this new lucrative area, Performics, a global performance marketing agency, hired me to help build out their local search practice. I authored the business plan to combine and integrate global best practices for paid search, SEO, mobile, display, directory, email, and social disciplines. The plan included marketing strategy, financials, technology and staffing plans. Then, with plan in place, I was asked to lead the team pitching an 8-figure new business pitch, which we won! The practice now accounts for a significant portion of billings worldwide, helping Performics maintain their lead in global search marketing.
Deliverables: digital marketing strategy and planning, traditional marketing, multi-channel integrated marketing, search marketing (organic and paid), reciprocal linking, online advertising, programmatic ad buying, remarketing, national, regional and local space advertising, directory advertising, email (sponsored, opt-in, newsletters, database, list development), social media development and maintenance, staff training, source tracking, measurement and analytics.