When it comes to buying advertising or planning my client’s media, it isn’t like it used to be. Traditional media outlets like newspapers and some magazines are seeing fewer subscribers. Consumers are using more new media channels to find news, information and resources based on their unique tastes, needs and wants.
Digital media channels continue to evolve from simple banner ads, to rich media targeted and retargeted ads based on user behavior, and ads can vary by the device be it a mobile phone, tablet, or desktop computer.
While my roots run deep in media planning and buying for clients, my approach remains constant; working with clients to identify the best media outlets, mediums and creative campaigns to deliver an ROI for their business.
If you’re looking for a surefire way to build brand buzz and drive traffic to your website, let me help you plan, purchase, and perform a media buying campaign.